S2 EP1: No BS Sales Conversation with Walker McKay

Season 2 kicks off with a conversation between host Eric Smith and sales coach and author Walker McKay, diving deep into what effective, modern sales really look like—especially in the textile rental industry. This episode challenges traditional sales mindsets, reframing “no” as a powerful and productive outcome, and emphasizes the importance of transparency, qualifying prospects early, and differentiating through meaningful conversations rather than generic claims. From handling competition, to empowering route service reps to sell confidently, to building a simple, repeatable sales process for family-owned and independent operators, Walker shares practical, actionable insights listeners can apply immediately. It’s an insightful episode packed with real-world sales strategies designed to help business leaders sell smarter, faster, and with far less friction.

Listen now on your preferred platform and share your thoughts on our episode in the comments section below.

For full transcript, please click here.